As much as I think about it, I continue to come to the conclusion that creativity and innovation are one in the same. When one tells you to "be creative", most, if not all of us will think of or reference designers that we aspire to be, or appreciate. They have gotten to that point with innovative decisions. People today say that everything has been done. So then, how does one become an innovative designer? Or, for that matter, what is innovation within today's standards? I see that the most innovative designers of their time have taken something or a combination of somethings that already exist and using them in a way that has never been seen before. Take Andy Warhol for example. There is nothing of his popular art that was not an adaptation on someone or something else, but he took icons such as Campbell's Tomato Soup and Marylin Monroe and showed them in a new, and innovative light for the time. Everything has to influenced, in some way or another, by something that has come before it.
When one has an innovative idea, I find it creative by default. So then, what is the difference between creativity? I see it as the same principle of a rectangle and a square: innovation is always creative, but creativity is not always innovative.
This is just a few ideas off the top of my head, a bit unorganized and opinionated. Hopefully these articles will make these two words make a bit more sense to me.
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