Sunday, September 13, 2009

Creativity or Innovation: You Choose

The difference between innovation and creativity, especially in the digital world, always seemed very little to me. The concept of innovation always seems to create something that is easier for the user to use or an item that turns people's perception of a specific thing differently. There always seems to be a need for innovation for progression to happen and I believe that it is a key factor in the digital world. Without innovation digital design would be stuck in a loop without anything pushing it forward and changing certain aspects.

Creativity on the other hand is a different story. I believe that it goes hand and hand with innovation and that it can stem from it. But creativity isn't always a necessity in my opinion. There is a need for it though and most of the time when someone is actually creating they invent something that seems completely unique and the term "creativity" is thrown in the mix. These happens in certain situations but creativity still seems to be something that is developed after the innovation that was created. I feel that we need both of these descriptions for the digital world because a person can completely change the way a user looks at a web page but without the creativness behind someone may never enjoy or even visit the site.

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