Communication is Key

The Shannon-Weaver model was created by two researchers, Claude Shannon and Warren Weaver, who were both trying to convey how a message travels from one source to another. This idea basically suggests that the original source of information has to be "transmitted" from the source to a "receiver" and then interpreted by the "destination". In between these steps the information is stopped by noises and sounds. These noises can be seen as what makes the information evolve into something different.

In the communication world of today people interpret messages different depending on the language that is spoken, the media source, or even how a person moves during a conversation. The Shannon-Weaver model can be applied to how a viewer reads information off of a blog. They take in this information very quickly but specific "noises" do change what is received. These "noises" could be comments that are left on a certain article or how the site is even set-up. We as humans are known to take opinions that are different then are own very harshly and when someone disagrees with us we take notice. The original source can vastly change if someone on the Internet wants it to come across as sad, happy, or even destructive.

Example: A person posts on their blog that a certain movie is horrible and that if you spent money to see it your an idiot. Another person searches the movie title on google and finds this persons site. They see the comment and decide that they shouldn't go see the movie even though they were anticipating it for years. The bloggers opinion changed the viewers mind because of the media it was written on.

The Shannon-Weaver model can be seen as accurate when comparing the interactions between people face to face but the Internet shows that the model is a little out of date. When people can just find reviews for a movie with the click of a button they forget about who directed the movie or what actors are in it. They take the opinion of people on the Internet as golden and think that everything is coming across as an honest opinion. Thus the "noise" isn't seen and is interpreted as fact and not a ranting of someone who hates a movie.