The medium is the message

“The medium is the message” is a very well known expression coined by the Canadian educator, philosopher and scholar, Marshall McLuhan .
The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964 .
It means the medium in its different forms and characteristics influences the content carried through it and how this message is perceived. The medium in it’s way in carrying the message and the form of it effects the society not only by the content delivered over it .

The idea itself is quiet true which I totally agree with and especially in these days, after the huge development of the media and the new ways in engaging the viewer. The impact of these media is becoming more important than the content it self. for example you would watch a 4D, 3D, or full HD movie not for the plot ( which most of the time is pointless ) you would watch it just because of how attractive the new technology has become.

And part of this is really happening nowadays ,with the several forms of medium which being used to control a society way of thinking against several issues, by giving the true message but with the suitable form of medium which they can guarantee the reaction they want from this society. for example in the news field ( CNN, FoxNews, MSNBC, Aljazeera … ) we find the same news delivered to the people but we face different reaction from these people ( and I am talking about people around the world ) and actually it’s because of the way and the form of the medium who carry this news to the people .