The Medium is the Message

The medium is the message is a phrase by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

After reading this article (http://www.leaderu.com/orgs/probe/docs/mcluhan.html) I understand what Marshall was trying to say when he phrased medium (media) is the message. He was deeply concerned about the future of technology and how it would effect human life. I am blown away how some of his predictions are coming true. But, I do think he took things to another level. Advancing our technology is a good thing. There are several things like the computer, cell phones, televisions, and the world wide web, that make our lives earlier. Yes, there are going to be down falls that some people might agree are bad, like time. You loss face to face time/interaction talking to some one on a cell phone. Or the computer, one can email, web cam, search the web, research, pay bills, shop and not leave the house. If Marshall was alive today, he would be concerned that people are loss contact with reality. Or trying to enforce the question of "What does the technology reverse into if it is over-extended?"